More Regarding Talk To Frank
Talk To Frank is an anti-drugs campaign in the United Kingdom that has been running for the longest time. But, have people quit drug abuse through this?
Ten years prior a police Swat group collided with a calm suburban kitchen and transformed the substance of medication education in the UK until the end of time. The doom and gloom teachings coupled with pushing to keep away from the drug pushers who are everywhere was thrown out. Instead, wit and fun including games were embraced.
In the first ad, a mother suggests to her teenage son that they have a chat about drugs so he calls the police snatch squad. The message was new as well "Drugs are illicit. Discussing them isn't. So Talk to Frank."
Frank Friendly Confidential Drug Advice
One can actually say that Frank which was a brain child of "Mother" ad firm became the new National Drugs Helpline It was intended to be a put stock in "elder brother" assumes that youngsters could swing to for advice concerning illegal substances. To become a familiar brand with youth in the UK, the Frank label has presented everything from the adventures of pablo the drug mule to a tour of a brain warehouse.
According to Justin Tindal, the creative director of Leo Burnett the ad agency, what is of more importance is the fact that no-one ever saw Frank physically, so it was difficult for mockers to pick on him or blame him for not treating the kids right. Even the YouTube videos that spoof Frank are respectful. One more thing that distinguishes Frank from other government-funded campaigns is that nothing links the ad to the government in anyway whatsoever.
Drugs instruction has progressed significantly since Nancy Reagan, and in the UK, the cast of Grange Hill asked adolescents to "Simply Say No" to drugs, a movement which numerous specialists now considers was counterproductive.
Most promotions in Europe now concentrate, similar to Frank, on attempting to give fair-minded data to help youngsters settle on their own choices. In places that have harsh penalties for being in possession, pictures/photos of prison cells and embarrassed parents remain common. You play, you pay. is the ad used to warn young people going for night clubbing in Singapore.
In the UK, the Above the Influence campaign has cost the federal government millions of dollars and uses humour and cautionary stories to encourage people to choose positive alternatives to drugs The stress is on chatting to youngsters by using their language - one advertisement depicts a group of "stoners" forsaken on a couch. Around the world, a good number of anti-drug campaigns still use the scare tricks of old, "descent into hell," being one of the most used. The DrugsNot4Me series recently launched a commercial in Canada that shows a beautiful, self-assured young lady metamorphosis after using "drugs" into a shaking, hollow-eyed mess.
A study carried out in the UK on anti-drugs campaign that ran between 1999 and 2004 shows that adverts that portray the negative results of drug use influence vulnerable youth to try out with the drugs.
Frank was ground-breaking and criticised by Conservative politicians at the time because they felt it suggest that there were some good things to go along with all the bad about drugs.
One primary online promotion educated viewers "Cocaine makes you feel high and in charge."
Hitting the middle road with an ad to give the right message always proved to be a challenge. According to the then creative director of digital agency Profero, Matt Powell, who designed the ad, he was wrong in believing that a normal web user has an adequate attention span. A few people might have stayed around for the animation's end to discover more regarding the undesirable effects. However, Powell claims the objective was to be more open with youngsters regarding substances, in an attempt to form the credibility of the Frank image.
A 67% of the youth say they would ask Frank for advice related to drugs according to the Home Office. Frank helpline received 225,892 phone calls and 3,341,777 hits on the website in the period 2011-2012. For him, this shows that the campaign is very successful.
Yet, similar to each other anti-drugs media battle on the planet, there is no proof Frank has ceased individuals consuming drugs.
In the years since the campaign started, drug use in the UK is down by 9%; however, experts say this might be because marijuana use has declined, most like due to changing attitudes toward smoking tobacco.
What Is Frank?
FRANK is a nationwide drug education programme designed and run by the British government's Department of Health in collaboration with the Home Office in 2003. It's main aim is to inform young people about the dangers of alcohol and drugs, so as to bring down the rate of consumption of both legal and illegal drugs. It has run numerous media promotions on radio and the web.
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FRANK gives the accompanying services to individuals who look for data and/or advice regarding drugs
- A website
- A confidential telephone number, available 24 hours a day
- A confidential live chat every day from 2 pm - 6 pm
- Help in finding a rehab and treatment facility